About Nicole
Go on. Enjoy the splendor of the outdoors. I got this.
Hi, I’m Nicole.
I’m a content strategist and digital marketing specialist for the outdoor industry (and adjacent).
I create unique, timeless content for adventurers and the brands they worship.
Before we make beautiful content together, you should know who I am.
Nemophilist
As a child of the Pacific Northwest, I hugged my first tree as a wee toddler.
Nature protected me from abuse at home, creating an unbreakable bond. For over three decades, Mother Nature been a source of serenity, awe, and valuable life lessons.
And yes, I still hug trees.
Maverick
Growing up in chaos shaped me in unpredictable ways. I became curious, rejecting the status quo in favor of original ideas.
The first in my family to attend college, I earned degrees in psychology and philosophy. I became a psychology researcher, working with industry titans to answer all your burning questions.
But it didn't take long to see that my passions lie outside the lab.
Explorer
Two things have persisted through life: my love for the outdoors and the written word. And cheese. Okay, three things.
But sometimes, words alone can’t describe the wonder nature offers. Good content can inspire, but only as far as your imagination. So I document my adventures with stunning images—stories captured in single moments.
Why is this important? Because it makes me a rare commodity you can leverage for success.
My human behavior expertise allows me to slip inside people’s minds and nurture their desires.
My reverence for data enables me to maximize proven optimization and conversion metrics.
My experience writing for academia gives me exceptional control over language and grammar.
My philosophy expertise gives me a panoramic view, cultivating innovative solutions.
I’ve contributed meaningful content from every angle of the outdoor industry.
Since devoting myself to the outdoor industry, I've:
Guided backcountry trips all over the west.
Produced photographs hanging on gallery walls.
Discussed important issues at industry conferences.
Established scholarships for budding adventurers.
Trained successful athletes and competitors.
Led educational and gear workshops.
Built outdoor brands from the ground up.
Written award-winning articles.